As a rule,all the industries represented in a diversified company's business portfolio should be judged on such attractiveness factors as

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All of the listed factors are important in assessing the attractiveness of industries within a diversified company's business portfolio. Market size and growth rate indicate potential demand and revenue opportunities. Emerging opportunities and threats, competition intensity, and industry uncertainty and risk help determine the potential for long-term profitability. Resource requirements and cross-industry strategic fits are important in determining synergies and cost efficiencies. Seasonal and cyclical factors and profitability are important in assessing short-term performance. Finally, social, political, regulatory, and environmental concerns can impact an industry's long-term viability and growth potential.

As a Rule,all the Industries Represented in a Diversified Company's