The strategic options for expansion into foreign markets include

Question

Quizplus · Accepted Answer

All of the above strategic options for expansion into foreign markets have their advantages and disadvantages depending on the business's resources, objectives, and the target foreign market's characteristics. Employing a franchising strategy provides a low-cost and low-risk entry into foreign markets while maintaining control over the brand and the product. Maintaining a national production base and exporting goods to foreign markets reduces the risk of losing control over the product quality and intellectual property. Licensing foreign firms to produce and distribute one's products allows for a rapid expansion into foreign markets without committing significant resources. Establishing a subsidiary in a foreign market offers the most control over the product, supply chain, and marketing but requires significant investment and local knowledge. A business might choose one or a combination of these options depending on the circumstances.

The Strategic Options for Expansion into Foreign Markets Include