While there are many routes to competitive advantage,they all involve
A) building a brand name image that buyers trust.
B) delivering superior value to buyers in ways rivals cannot readily match.
C) achieving lower costs than rivals and becoming the industry's sales and market share leader.
D) finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities.
E) getting in the best strategic group and dominating it.

Question

Quizplus · Accepted Answer

Building a brand name image (A), achieving lower costs (C), finding efficient ways (D), and being in the best strategic group (E) are all possible routes to competitive advantage, but they are not the only ones. The common denominator among all possible routes is delivering superior value to buyers in ways rivals cannot readily match (B). This is because if a company can offer products or services that are better or unique compared to rivals', it can attract and retain customers, command higher prices, and secure a sustainable competitive position.

While There Are Many Routes to Competitive Advantage,they All Involve