A company that succeeds in differentiating its product offering from those of its rivals can usually
A) avoid having to compete on the basis of simply a low price.
B) charge a price premium for its product (because buyers see its differentiating features as worth something extra).
C) increase unit sales (because of the attraction of its differentiating product attributes). 
D) gain buyer loyalty to its brand (because some customers will have a strong preference for the company's differentiating features).
E) All of these.

Question

Quizplus · Accepted Answer

A company that differentiates its product from others can avoid price competition, charge a premium price, increase unit sales, and gain buyer loyalty. Therefore, all the given options are correct.

A Company That Succeeds in Differentiating Its Product Offering from Those