A company's "macro-environment" refers to
A) the industry and competitive arena in which the company operates.
B) general economic conditions plus the factors driving change in the markets being served.
C) all the relevant forces and factors outside a company's boundaries-general economic conditions, population demographics, societal values and lifestyles, technological factors, and governmental legislation and regulation.
D) the competitive market environment that exists between a company and its competitors.
E) the dominant economic features of a company's industry.

Question

Quizplus · Accepted Answer

The macro-environment refers to all the relevant external factors and forces that impact a company's operations, including general economic conditions, population demographics, societal values and lifestyles, technological factors, and governmental legislation and regulation. This goes beyond just the industry and competition within it, as well as the competitive market environment.

A Company's "Macro-Environment" Refers to