In seeking to predict the next moves of close or key rivals,it is useful to consider such questions as:
A) Which rivals badly need to increase their unit sales and market share?
B) Are there predictable trends in the timing of rivals' new-product launches or marketing promotions?
C) Which rivals have a strong incentive,along with the resources,to make major strategic changes?
D) Which rivals are likely to enter new geographic markets or expand their product offerings?
E) All of these

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All of these questions are important considerations when trying to predict the next moves of close or key rivals. By understanding their objectives, products, and strategies, it is possible to anticipate their future moves and prepare accordingly.

In Seeking to Predict the Next Moves of Close or Key