________, published annually, provides a detailed breakdown of population, retail sales, spendable income, and other characteristics for census regions, states, metropolitan areas, counties, and cities. It also includes analyses of changes in metro markets, descriptions of newspaper and TV markets, and summaries of sales of certain merchandise.
A) The Survey of Buying Power
B) The Commercial Atlas and Marketing Guide
C) The Zip Code Atlas and Market Planner
D) A Researcher's Guide to the 1990 Census

Question

Quizplus · Accepted Answer

The Survey of Buying Power is the only option listed that specifically provides detailed breakdowns of population, retail sales, spendable income, and other characteristics for various regions and markets. The other options mentioned either focus on commercial information on a larger scale (such as the Commercial Atlas and Marketing Guide), or focus on more specific geographic areas (such as the Zip Code Atlas and Market Planner). A Researcher's Guide to the 1990 Census is also not applicable, as it focuses on a specific census rather than ongoing market data.

________, Published Annually, Provides a Detailed Breakdown of Population, Retail