Mary's successful clothing store was located on the back edge of the parking lot of a large mall. She did not have to pay mall rents since she was not part of the mall, but drew many customers who parked at the mall and then noticed her store. The mall developers built a movie theater on the part of the parking lot directly in front of Mary's store, basically hiding her from most mall customers. After about six months, Mary's business dropped off so much she had to move. What retailer site selection criterion forced Mary to move?
A)Proximity of competitors
B)Visibility
C)Adequate parking
D)Room for expansion

Question

Quizplus · Accepted Answer

Mary's business relied heavily on the visibility of her store to draw in customers who parked at the nearby mall. With the construction of the movie theater in front of her store, her visibility was greatly reduced, leading to a drop in business. As a result, the retailer site selection criterion that forced Mary to move was Visibility.

Mary's Successful Clothing Store Was Located on the Back Edge