In addition to the layout of the store, behavioral experts recommend that retailers consider the impacts of ________ , ________ and ________ on customer behavior.
A) lighting; sound; scent
B) lighting; noise; orientation
C) lighting; sound; noise
D) signage; sound; scent

Question

Quizplus · Accepted Answer

Lighting, sound, and scent can all have significant impacts on customer behavior in a retail store. For example, lighting can affect mood and energy levels, sound can affect perceived wait times and general ambiance, and scent can affect both mood and purchasing behavior. Therefore, it is important for retailers to consider these factors when designing their stores.

In Addition to the Layout of the Store, Behavioral Experts