To calculate the IRS, a retailer needs to know the number of customers, the number of competitors, and the total square feet of space allocated to selling his kind of product in the trading area.

Question

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The IRS (Index of Retail Saturation) requires the number of customers, the average expenditure per customer, and the total square feet of retail space for the product, not the number of competitors.

To Calculate the IRS, a Retailer Needs to Know the Number