The acceptable price range of a product or service is the area between the ________ defined by customers in the market and the ________ established by the company's cost structure.
A)price floor; price ceiling
B)image; quality
C)price ceiling; price floor
D)price floor; value

Question

Quizplus · Accepted Answer

The acceptable price range is between the price ceiling, which is the maximum price customers are willing to pay, and the price floor, which is the minimum price that covers the company's costs.

The Acceptable Price Range of a Product or Service Is