A pricing technique that sets different prices on the same products and services for different customers using the information that a company collects about its customers is called ________.
A)market penetration
B)customized or dynamic pricing
C)predatory pricing
D)price skimming

Question

Quizplus · Accepted Answer

Customized or dynamic pricing sets different prices on the same products and services for different customers using information about those customers. Market penetration is a pricing strategy focused on entering a market by setting lower prices than competitors. Predatory pricing is the practice of setting very low prices to drive competitors out of business. Price skimming involves setting high prices initially and then gradually lowering them as demand decreases.

A Pricing Technique That Sets Different Prices on the Same