A pricing technique that sets prices that always end in numbers like "99" for prices such as $9.99 and $19.99 is an example of:
A) odd pricing.
B) price lining.
C) customized pricing.
D) zone pricing.

Question

Quizplus · Accepted Answer

This technique is called odd pricing, where the price is set at an odd number (e.g. $9.99 instead of $10.00) in order to make the price appear lower to consumers.

A Pricing Technique That Sets Prices That Always End in Numbers