Your local grocery store uses a pricing technique known as ________ on a weekly basis, in which they mark down the price of several popular items, sometimes well below their normal price, in an effort to increase customer traffic and to boost sales of other items.
A)odd pricing
B)leader pricing
C)price lining
D)suggested retail pricing

Question

Quizplus · Accepted Answer

This is an example of leader pricing, where the store puts some items at a lower price to attract customers and increase sales of other items.

Your Local Grocery Store Uses a Pricing Technique Known as ________