Although many retailers much match competitors' prices on identical items,maintaining a ________ pricing policy may not be healthy for a small business because it robs the company of the opportunity to create a distinctive image in its customers' eyes.

Question

Quizplus · Accepted Answer

A "follow-the-leader" pricing policy involves setting prices based on competitors' prices, which can prevent a small business from establishing a unique brand identity.

Although Many Retailers Much Match Competitors' Prices on Identical Items,maintaining