Entrepreneurs have three basic strategies to choose from when establishing a new product's price: a penetration pricing strategy; a skimming pricing strategy; and life cycle pricing strategy.
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Q43: Dynamic pricing may raise ethical questions.
Q44: Market penetration pricing is a short-term pricing
Q45: CD Connection sells popular CDs at three
Q46: Although many retailers must match competitors' prices
Q47: A skimming price strategy is used to
Q49: A skimming pricing strategy sets a relatively
Q50: Customized or dynamic pricing sets different prices
Q51: For most products, there is an acceptable
Q52: If a company wants quick acceptance and
Q53: Optional product pricing involves selling the base
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