It is much easier to lower a product's price once it is on the market than to increase it after its introduction.

Question

Quizplus · Accepted Answer

It is much easier to lower a product's price than to increase it because customers have already formed an expectation of the product's value based on its original price. Increasing the price may lead to lower sales and customer dissatisfaction, while lowering the price can increase sales and attract new customers.

It Is Much Easier to Lower a Product's Price Once