Leader pricing is a technique in which a small company marks down the price of a popular item below its normal price in an attempt to increase customer traffic and to boost sales of other items.

Name: Leader pricing is a technique in which a small company marks down the price of a popular item below its normal price in an attempt to increase customer traffic and to boost sales of other items.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement accurately describes the concept of leader pricing.

Leader Pricing Is a Technique in Which a Small Company