A situation that occurs when a company pays for clicks that are generated by someone with no interest in or intent to purchase its products or services is called ________.

Question

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Click fraud refers to the practice of intentionally clicking on pay-per-click ads with no intention of actually making a purchase. This can be done by competitors trying to deplete their competition's ad budget or by fraudsters trying to make money off of ad clicks. Paid inclusion (A) and unpaid inclusion (B) refer to different methods of including content in search engine results and are not related to click fraud. "Unnatural listing" (D) is not a commonly used term in the context of pay-per-click advertising.

A Situation That Occurs When a Company Pays for Clicks