A measurement of the cost a company incurs to generate each purchase or customer registration is the:

Question

Quizplus · Accepted Answer

Cost per acquisition (CPA) measures the cost incurred by a company to acquire each customer or generate a purchase. It is a crucial metric in digital marketing as it helps companies evaluate the effectiveness of their advertising campaigns and the return on investment (ROI). The CPA is calculated by dividing the total cost of the campaign by the number of acquisitions generated. Therefore, Option A is the best choice for this question.

A Measurement of the Cost a Company Incurs to Generate