Small businesses can compete with larger rivals with bigger budgets by employing unconventional, low-cost creative techniques known as:
A) market research.
B) astonishing customer service.
C) guerrilla marketing strategies.
D) psychographics.

Question

Quizplus · Accepted Answer

Guerrilla marketing strategies are low-cost creative techniques that small businesses can use to compete with larger rivals. These strategies often involve unconventional or unexpected approaches to marketing, such as viral campaigns, flash mobs, or street art. By embracing these unconventional tactics, small businesses can gain attention and stand out from their competitors without spending a lot of money on traditional advertising or marketing efforts. Market research and psychographics may be helpful in developing a marketing strategy, but they do not provide low-cost solutions for competing with larger rivals. Astonishing customer service is important for any business, but it alone may not be enough to overcome the advantages of a larger competitor.

Small Businesses Can Compete with Larger Rivals with Bigger Budgets