A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is know as:
A) guerilla marketing.
B) data mining.
C) individualized marketing.
D) total quality management.

Question

Quizplus · Accepted Answer

Data mining is the process of using computer software and statistical analysis to find patterns and connections in large datasets. This can help businesses make better marketing decisions and predictions about customer behavior. Guerrilla marketing, individualized marketing, and total quality management are all separate concepts and not related to data mining.

A Process in Which Computer Software That Uses Statistical Analysis