A study by The Jay H.Baker Retailing Initiative at the University of Pennsylvania and the consulting firm Verde Group reports that for every 100 customers who have a negative experience with a business,the company stands to lose ________ to ________ current customers or potential customers.
A)10: 15
B)25: 28
C)32: 36
D)55: 60

Question

Quizplus · Accepted Answer

The study indicates that a negative experience can lead to the loss of 32 to 36 current or potential customers for every 100 customers who have a negative experience.

A Study by the Jay H