A "shotgun approach" to marketing is the small business's secret to competing successfully with larger rivals and their bigger marketing budgets.

Question

Quizplus · Accepted Answer

A "shotgun approach" refers to a broad, non-targeted marketing strategy, which can be inefficient for small businesses with limited budgets. Instead, small businesses often benefit from targeted marketing strategies that focus on specific audiences.

A "Shotgun Approach" to Marketing Is the Small Business's Secret