An individualized marketing strategy requires a business owner to collect data on individual customers and then to develop a marketing program designed specifically to appeal to their needs,tastes,and preferences.
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Q9: Because they lack the size and financial
Q21: Primary research data is less time consuming
Q22: Market research is a valuable tool for
Q30: Secondary research data is less time consuming
Q43: The best way to find out what
Q62: Small companies are at a definite disadvantage
Q67: A "shotgun approach" to marketing is the
Q71: By using guerrilla marketing strategies-unconventional, low-cost, creative
Q76: The right price for a product or
Q97: Since front-line service workers are not able
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