Promotion is an important part of a small firm's marketing mix because it plays a significant role in creating the proper perception of a product or service in the customer's mind.

Question

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Promotion is one of the 4 P's of the marketing mix, which includes product, price, place, and promotion. It is the way a company communicates with its target audience to create awareness and interest in its product or service. Through promotion, a small firm can create a positive perception of its product or service in the customer's mind, which can lead to increased sales and profitability. Therefore, promotion is an important aspect of a small firm's marketing mix.

Promotion Is an Important Part of a Small Firm's Marketing