McDonald's recently set up several small franchises in nontraditional locations such as a hospital,a college campus,an airport,a subway station,and a sports aren a.These locations are based on the principle of:

Question

Quizplus · Accepted Answer

Intercept marketing involves placing products or services in locations where consumers are likely to be, such as hospitals, airports, and sports arenas, to capture their attention and drive sales.

McDonald's Recently Set Up Several Small Franchises in Nontraditional Locations