Chris Jaffe,the owner of a small independent doughnut shop,is worried that a large doughnut franchise will open an outlet near her location and take away business.Taking a proactive approach,Jaffe contacts the franchise,and after a few months of negotiations,becomes a franchisee.Jaffe is an example of which trend in franchising?

Question

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Jaffe is an example of conversion franchising, where an independent business becomes a franchisee of an established franchise system. This is different from piggyback franchising, where a franchisee adds a new product or service to an existing business, and from subfranchising, where an existing franchisee sells the right to another party to operate the franchise within a specific territory. Master franchising involves a franchisee owning the right to develop and subfranchise within a specific region.

Chris Jaffe,the Owner of a Small Independent Doughnut Shop,is Worried