The executive summary section of the business plan:
A) should be a concise summary of the business venture.
B) should be no more than two pages long.
C) must capture the reader's attention and entice her to read the rest of the plan.
D) All of the above

Question

Quizplus · Accepted Answer

The executive summary should be a concise summary of the business venture that is no more than two pages long. Its main purpose is to capture the reader's attention and entice them to read the rest of the plan. It should include the key highlights of the plan such as the business concept, target market, competitive advantage, financial projections, and funding requirements. Therefore, all the given options are correct regarding the executive summary section of the business plan.

The Executive Summary Section of the Business Plan