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Describing her company's revolutionary design for a bottle cap, Kyoto says, "It has a special locking mechanism that you know is engaged when a red panel is showing through this little window on top of the cap. If you want to keep unauthorized hands-for instance, those of children-from opening the bottle, you engage the locking mechanism. Unlike other childproof caps, however, this design does not frustrate adults who might have arthritis and elderly people whose grip may not be as strong as it once was."Removing the cap from the bottle in no time with just a few turns, Kyoto says, "They can open the cap quite easily by disengaging the locking mechanism this way ... see? You get the safety of a childproof cap without the problems most adults have getting them off!"
-The special locking mechanism on Kyoto's new cap is a ________ of the product.
A) feature
B) unique selling proposition
C) benefit
D) All of the above

Question

Quizplus · Accepted Answer

The special locking mechanism is a feature of the product, as described in the statement. While it does provide benefits (such as child safety and ease of use), it does not meet the criteria for a unique selling proposition, which is a statement that sets a product apart from its competitors in a unique way.

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