Your company, Johnson Farm Products, has decided to expand its traditional business serving farm owners in order to include home gardeners in its customer base. This change is not met with enthusiasm by the sales personnel who have had good long-term relationships with area farmers. You know that the change will be difficult if you cannot overcome the resistance of the sales personnel and obtain their cooperation. You have brought in the local extension agent to explain demographics and the changing nature of the area in which you live. The method for overcoming resistance that you have chosen is ________.

Question

Quizplus · Accepted Answer

By bringing in the local extension agent to explain demographics and the changing nature of the area, you are using communication as a method to overcome resistance by providing information and reasoning behind the change.

Your Company, Johnson Farm Products, Has Decided to Expand Its