When we draw a general impression about an individual on the basis of a single characteristic, such as intelligence, sociability, or appearance we are using a shortcut called the contrast effect.

Question

Quizplus · Accepted Answer

This shortcut is called the halo effect, not the contrast effect. The halo effect is a cognitive bias where our overall impression of a person influences how we feel and think about their character.

When We Draw a General Impression About an Individual on the Basis