James Is a Scientist for a Local Manufacturer That Employs

James is a scientist for a local manufacturer that employs a large percentage of the small town where he lives. Until recently James has loved his job. However, it has been discovered that the company is releasing small amounts of toxins into the local river. James is extremely bothered by this information. Based on what you know about James, describe the cognitive dissonance that he is experiencing, and two ways that James might alter his behaviour or attitude to reduce the dissonance.