The concept of the meme was first devised by:

Name: The concept of the meme was first devised by:
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Richard Dawkins, an evolutionary biologist, first introduced the concept of a meme in his 1976 book "The Selfish Gene." He defined a meme as a cultural unit (an idea, behavior, or style) that is passed from person to person through imitation, and subject to natural selection in the same way genes are.

The Concept of the Meme Was First Devised By