The nine-cell industry attractiveness-competitive strength matrix

Question

Quizplus · Accepted Answer

The nine-cell industry attractiveness-competitive strength matrix is a tool used to prioritize the allocation of corporate resources to different businesses. Therefore, option A is the correct answer. Option B is incorrect because the matrix does not explicitly indicate which businesses are cash hogs or cash cows. Option C is partially correct, as the matrix does provide guidance on appropriate strategies for businesses in the top three cells, but it also provides guidance for the bottom six cells. Option D is incorrect as the matrix does not identify sister businesses or their strategic fit. Option E is also incorrect as the matrix does not indicate the relative size of the firm's businesses.

The Nine-Cell Industry Attractiveness-Competitive Strength Matrix