One of the biggest strategic challenges to competing in the international arena include
A)how to avoid the risks of shifting exchange rates.
B)whether to charge the same price in all country markets.
C)how many foreign firms to license to produce and distribute the company's products.
D)whether to offer a mostly standardized product worldwide or whether to customize the company's offerings in each different country market to match the tastes and preferences of local buyers.
E)whether to pursue a global strategy or an international strategy.

Question

Quizplus · Accepted Answer

One of the biggest strategic challenges to competing in the international arena is how to approach the standardization versus customization dilemma. Companies need to decide whether to offer a mostly standardized product worldwide or to customize their product offerings to meet the preferences of local buyers in each different country market. This decision affects a range of issues, from production and marketing to pricing and distribution. Ultimately, it can determine the success or failure of a company's international expansion efforts.

One of the Biggest Strategic Challenges to Competing in the International