The strategic options for expansion into foreign markets include

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All of these options have their advantages and disadvantages depending on the specific circumstances of the company and the foreign market they wish to enter. Employing a franchising strategy can be a cost-effective way to expand rapidly, but it also involves giving up some control over the brand and quality of products. Maintaining a national production base and exporting goods can allow the company to maintain quality control, but it can also be expensive and may result in higher prices for foreign customers. Licensing foreign firms can also be cost-effective, but the company must ensure that its technology and intellectual property are protected. Establishing a subsidiary in a foreign market can give the company greater control over operations, but it also involves higher costs and risks. Therefore, the best option depends on the specific needs and goals of the company.

The Strategic Options for Expansion into Foreign Markets Include