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A "Think Global,act Global" Approach to Crafting a Global Strategy

Question 57

Multiple Choice

A "think global,act global" approach to crafting a global strategy involves


A) pursuing the same basic competitive strategy theme (low-cost, differentiation, best-cost, focused) in all countries where the firm does business.
B) selling much the same products under the same brand names everywhere and expanding into most, if not all, nations where there is significant buyer demand.
C) integrating and coordinating the company's strategic moves worldwide.
D) utilizing the same competitive capabilities, distribution channels, and marketing approaches worldwide.
E) All of these.

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