A "think global,act global" approach to strategy-making is preferable to a "think local,act local" approach when:
A) a big majority of the company's rivals are pursuing localized multidomestic strategies.
B) country-to-country differences are small enough to be accommodated with the framework of a mostly uniform global strategy.
C) plants need to be scattered across many countries to avoid high shipping costs.
D) market growth rates vary considerably from country to country.
E) host governments enact regulations requiring that products sold locally meet strict manufacturing specifications or performance standards.

Question

Quizplus · Accepted Answer

When country-to-country differences are small enough to be accommodated within the framework of a mostly uniform global strategy, a "think global, act global" approach is preferable. This allows for a consistent brand image, economies of scale, and centralized decision-making. If there are significant differences between countries, a "think local, act local" approach may be more effective to address those variations.

A "Think Global,act Global" Approach to Strategy-Making Is Preferable to a "Think