The strategic impetus for forward vertical integration is to
A) gain better access to end users,improve market awareness,and/or include the end user's purchasing experience as a differentiating feature.
B) the opportunity to capture the profits being earned by forward distribution allies (and thereby increase the company's own profits) .
C) reduce or eliminate disruptions in the delivery of the company's products to end users.
D) avoid channel conflict.
E) expand a company's geographic coverage.
Correct Answer:
Verified
Q48: The Achilles' heel (or biggest danger/pitfall)of relying
Q49: Experience indicates that strategic alliances
A)are generally successful.
B)work
Q50: Entering into strategic alliances and collaborative partnerships
Q51: Bypassing regular sales channels in favor of
Q52: The big risk of employing an outsourcing
Q54: For a backward vertical integration strategy into
Q55: Which of the following is not a
Q56: Among the principal advantages of strategic alliances
Q57: Backward integration involves
A)performing industry value chain activities
Q58: Which of the following is not a
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