Strategic alliances are more likely to be long lasting-when

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When strategic alliances involve collaboration with suppliers or distribution allies or when both parties conclude that continued collaboration is in their mutual interests, they are more likely to be long lasting. This is because these types of alliances are formed to address specific needs or problems, and by working together, the partners can achieve mutual benefits that would be difficult to achieve on their own. Additionally, when both parties see the value in continuing the collaboration, they are more likely to invest in the relationship and work to overcome any challenges that may arise.

Strategic Alliances Are More Likely to Be Long Lasting-When