Perceived value and signaling value are often an important part of a successful differentiation strategy when
A) the nature of differentiation is hard to quantify.
B) buyers are making a first-time purchase.
C) repurchase of the product or service is infrequent.
D) buyers are unsophisticated and unfamiliar with the capabilities of competing brands.
E) All of these.

Question

Quizplus · Accepted Answer

Perceived value and signaling value are important when the nature of differentiation is hard to quantify, when buyers are making a first-time purchase, when repurchase of the product or service is infrequent, and when buyers are unsophisticated and unfamiliar with the capabilities of competing brands. Therefore, all of these options are correct.

Perceived Value and Signaling Value Are Often an Important Part