Which of the following is not one of the pitfalls of pursuing a differentiation strategy?
A) Trying to strongly differentiate the company's product from those of rivals rather than be content with weak product differentiation
B) Over-differentiating so that the features and attributes incorporated exceed buyer needs and requirements
C) Trying to charge too high a price premium for the differentiating features
D) Differentiating on features or attributes that rivals can easily copy
E) Overspending on efforts to differentiate the company's product offering

Question

Quizplus · Accepted Answer

Trying to strongly differentiate the company's product from those of rivals is not a pitfall; it is actually the goal of a differentiation strategy. The pitfalls include over-differentiating, charging too high a price, differentiating on easily copied features, and overspending on differentiation efforts.

Which of the Following Is Not One of the Pitfalls