A focused low-cost strategy seeks to achieve competitive advantage by
A) outmatching competitors in offering niche members an absolute rock-bottom price.
B) delivering more value for the money than other competitors.
C) performing the primary value chain activities at a lower cost per unit than can the industry's low-cost leaders.
D) dominating more market niches in the industry via a lower cost and a lower price than any other rival.
E) serving buyers in the target market niche at a lower cost and lower price than rivals.

Question

Quizplus · Accepted Answer

The focused low-cost strategy aims to achieve competitive advantage by serving buyers in the target market niche at a lower cost and lower price than rivals. This strategy is used by companies to target a specific market segment where there is less competition and where customers are price-sensitive. By offering a lower cost and price, the company aims to attract customers who are looking for affordable products or services. This strategy requires the company to focus on cost reduction and efficiency to achieve profitability while offering competitive prices.

A Focused Low-Cost Strategy Seeks to Achieve Competitive Advantage by