The competitive power of a company resource or competitive capability hinges on
A) how hard it is for competitors to copy or imitate.
B) whether it is rare and,therefore,something rivals lack.
C) whether it is really competitively valuable.
D) how easily it can be trumped by the substitute resources/capabilities of rivals.
E) All of these.

Question

Quizplus · Accepted Answer

The competitive power of a company resource or competitive capability depends on all of these factors. A resource or capability that is difficult to copy and unique is more valuable to a company and its competitors, making it more competitively advantageous. Consequently, it is also critical to determine whether a resource or capability is competitively valuable, which means that rivals lack these resources/capabilities, and whether any substitute resources/capabilities of competitors may quickly trump it.

The Competitive Power of a Company Resource or Competitive Capability