Having good competitive intelligence about rivals' strategies,latest actions and announcements,resource strengths and weaknesses,and moves to improve their situation is important because
A) it identifies who the industry's current market share leaders are.
B) it helps a company to anticipate what moves rivals are likely to make next and to craft its own strategic moves.
C) good scouting reports help identify which rival is in which strategic group.
D) it enables company managers to determine which rival has the worst strategy and how to avoid making the same strategy mistakes.
E) it enables more accurate predictions about how long it will take a particular rival to copy most of what the strategy leader is doing.

Question

Quizplus · Accepted Answer

Having good competitive intelligence helps a company anticipate what moves its rivals are likely to make next, allowing it to craft its own strategic moves accordingly. This can give a company a significant advantage in the marketplace. The other options mentioned in the question (identifying market share leaders, strategic groups, weak strategies, and copying) are not the primary benefits of competitive intelligence.

Having Good Competitive Intelligence About Rivals' Strategies,latest Actions and Announcements,resource