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A Manufacturer and Marketer of Prescription Pharmaceuticals Decided to Raise

Question 23

Multiple Choice

A manufacturer and marketer of prescription pharmaceuticals decided to raise the price of its anti-malaria drug from $15.00 per dose to $750.00 per dose,a price increase of 5,000 percent.Following a public outcry,the CEO was forced to resign,the company was forced to retract the price hike,and the company's stock price sharply declined.Which of the following has the company incurred?


A) Internal administrative costs but not visible costs
B) Only visible and internal administrative costs
C) Visible and intangible costs
D) Internal administrative costs but not intangible costs
E) Only intangible costs

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