Diversification into a new industry cannot be considered a success unless it results in

Question

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The ultimate goal of diversification into a new industry is to enhance shareholder value. If the new industry does not result in an increase in shareholder value, then the diversification cannot be considered a success. Other factors such as enhanced industry attractiveness, reduced cost of entry, and boosted performance of the existing business may be secondary objectives or benefits of diversification, but they are not the primary measure of success. Diminishing market opportunities and stagnating sales would indicate failure rather than success.

Diversification into a New Industry Cannot Be Considered a Success