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The Nine-Cell Attractiveness-Strength Matrix Provides Clear,strong Logic for

Question 66

Multiple Choice

The nine-cell attractiveness-strength matrix provides clear,strong logic for


A) concentrating resources to bolster unattractive and competitively weak performers in the corporate portfolio.
B) measuring only business strength in allocating resources and investment capital to the different businesses.
C) concentrating resources in only those business units that are destined for squeezing out the maximum cash flows.
D) using both industry attractiveness and business strength measurements in allocating resources and investment capital to a corporation's different businesses.
E) using both resource fit and product strength measurements in allocating resources and investment capital to its different businesses.

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