A localized or multidomestic strategy
A) is generally preferable to a global strategy in situations where buyers are price sensitive because a "think local,act local" type of multidomestic strategy is better suited to achieving low unit costs than a global strategy.
B) involves much less adherence to using the same basic competitive strategy theme (low-cost,differentiation,best-cost,or focused) in all country markets.
C) is generally best suited for globally standardized industries,in which small country-by-country differences can be accommodated.
D) is generally inferior to a global strategy when it comes to pursuing product differentiation.
E) has two big drawbacks: (1) it hinders the transfer of a company's competencies and resources across country boundaries because the strategies in different host countries can be grounded in varying competencies and capabilities,and (2) it does not promote building a single,unified competitive advantage,especially one based on low cost.
Correct Answer:
Verified
Q50: Which of the following is not a
Q51: The transnational approach of a firm using
Q52: To use location to build competitive advantage
Q54: Briefly identify the major reasons a company
Q56: In which of the following circumstances is
Q57: The drawbacks of a localized multidomestic strategy
Q58: Televisa,a Mexican media company,became the world's most
Q59: Two major drawbacks of a think local,act
Q60: Companies racing for global market leadership
A)generally have
Q75: To use location to build competitive advantage,a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents